Brand Power

Posted on October 31, 2010. Filed under: Business | Tags: , , , , , , , , |

       We all realize that making a brand for a company is critical for it’s future success. We trust brands because they have been suggested by others, we can count on their quality and it is recognized by many.

       Mercedes and BMW have branded themselves as luxury. When you think of a luxury car we immediately think of these names. We know they are quality built and they give us a sense of achievement and success when we see one, drive one and own one. What about other household products such as Lysol, Kleenex, Campbells? We all trust these names and know that they work or are of higher quality than other brands, so we reach for them first. Some brands we reach for because we want others to know that we have “that pair of jeans”, “those shoes”, “that purse”……..the brand has power to make us feel that if we wear it or own it, others will look at us as if we have “arrived” or are successful. This is power!

       People can brand themselves. Look at Oprah for example. Just her name is a brand and it has power. Not only is the Oprah show popular and has a worldwide following, but she has used her branding power to create Magazines and TV shows to boost her following, profits and advertising. Her brand continues to grow in its’ following because people have grown to like her, trust her and know that she offers quality information and products she endorses. Other large names such as Donald Trump have done a great job in branding of themselves. He is similar to Oprah in the fact that all you have to say is “Trump” and people know who you are talking about. His name is synonymous with wealth, success, business, quality and luxury. He has expanded his brand through shows such as “The Apprentice” that have skyrocketed his brand recognition of being a leader in business.

       When looking at Network Marketing opportunities it is important to look at the Brand. Is it a name that others recognize and can remember. Does the name make people feel comfortable about the business and the products offered? If people can’t remember the name of the company, how will they share about it easily…..some of the companies have such obscure names that even if the product captures your attention you forget how to even search for it once you are home to check it out. Also, if you don’t have a recognized brand, it will be harder to sell your products as there is no established trust with the brand name. Also, a brand name that is not established could make potential business builders skeptical about whether to join because many MLM companies close within a few years and then marketers are left scrambling to build new teams under a new company.

        Why set yourself up for failure from the beginning in your networking business. Look carefully at the leadership and brand recognition. It is still a business and will take work on your part, so you want it to stand the test of time and be recognized by others as a quality business with quality products.

         Trump has endorsed Network Marketing for years along with other leaders such as former President Bill Clinton, bestselling author Robert Kiyosaki, Warren Bufffet and many others. They see the power in the business to help everyone involved from products to building incomes. Trump has actually created his own network marketing company called The Trump Network. People recognize that this successful man knows how to make money. He would not attach his name to anything but the best. That includes leadership, products, business tools, compensation and every other facet. He does not rush in to anything and has been working on this for over 7 years trying to find the right products, right leadership, right plan and the right time. If you are going to align yourself with someone in business, Trump Network would be a name that is recognized, trusted for quality, and prepped for success.


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