Marketing

Networking Is Power

Posted on October 30, 2010. Filed under: Marketing | Tags: , , , , , , , , , , |

            Webster’s dictionary defines networking as the exchange of information or services among individuals or groups; the cultivation of productive relationships for employment or business. How do we network today?

           When attempting to find employment opportunities we network through others to first get the word out that we are looking for employment and let them know what types of skills, education and job description we are looking at obtaining. Tapping into that network is key and can be done through personal calls, face-to-face meetings, emails, facebook posts, tweets and other social connections we have in place online. Many people also look into networking events in their area to promote themselves in a setting that allows everyone to share their services, ideas, and strengths with others. At that point we hope that our networks begin to tap into their own networks either directly or indirectly, ultimately leading us to new connections that allow us to reach our desired goal of employment.

          Business owners and entrepreneurs are also constantly using the power of networks to increase sales, visibility, product information, company brand recognition and so on. As business owners we know that word of mouth is one of the most powerful of our networking tools. There is power in your businesses services or products being recommended from one person to another as these recommendations come from a trusted source to a new connection. Harnessing the power of the internet is key in today’s world to help maintain and drive new business and keep current clients and customers. Even when a companies network of followers, clients, customers share with a personal connection; the new contact almost immediately seeks out an online source to take a closer look at the business, thus validating the initial sources recommendation. We live in an instant gratification society and people want to check out the product or services or opportunity immediately before moving forward with becoming a new client, customer, employee or business builder for the company. Small and large businesses need to have an online presence to include facebook fan pages, twitter accounts, blogs, newsletters, email notifications, youtube accounts and many more. The more places they are, the larger their network can grow and the larger their business and profits will grow. Brand and company loyalty is being built not only on word of mouth, which is still the most powerful networking tool, but by connecting with social media.

         Businesses can also see the power of how networks can hurt your business. A few viral videos, posts, tweets can make your profits plunge. I actually read in Reader’s digest about unhappy customer’s that made youtube videos and sent them out via email, facebook and twitter and wound up getting so many hits that the companies took notice. Of course the companies immediately fixed the problem and asked for the videos and posts to be removed as they saw how powerful just one video was once it tapped into network after network after network.

          Students network. They network to get into good colleges. These days it is very competitive to get into schools, so using your network or parents’ network of friends, businesses colleagues, family members, and others can be the deciding factor between a big named college and a local small college. We know it works. Someone makes a call to someone else and promotes a student applicant and immediately their file is placed up at the top. This does not guarantee acceptance, but if you meet their criteria…because of your network or contact, you have that extra edge.

           If you have one or more friends you have networked. Somehow you have come into contact with someone and shared a mutual interest or just connected in some way to put you into a position of becoming friends. If you have many friends you are a true networker. A friend invites you to a party and you talk with their network of friends and with some time investment you begin making new friends from their friends…..and it continues. If you have a child they help you gain friends through their network of friends. As you go to school functions or sports games you meet your child’s friend’s parents and connect making new friends, thus expanding your own network of contacts. We meet people by connecting with others, who connect with others, who then introduce us and we become friends and acquaintances. Try it, write down people you know and would consider a friend or acquaintance….most people reach somewhere between 1000 to 1500 as you can include spouses, significant others and family you may know of those immediate connections. That is amazing because we all had to make our first friend and then it grew and grew and grew almost effortlessly.

        What about the power of networks in politics? I bet some candidates wish people would keep their mouths shut on who they are voting for and why. With the internet offering so many social media offering so much sharing power……a new story, a dirty little fact, a speech gone wrong can go viral instantly and sway public opinion.

          So why do people sometimes get hesitant about network marketing? Isn’t network marketing the same thing? It is a cultivation of relationships for business and the exchange of information and services among individuals. The word is network marketing….you market your business and products through networks…..this is no different than any other networking you do. You join a network marketing company and then you share with others(your network) about your products, services and business opportunity. Then whether they become product customers, business partners or even if it isn’t the right time or opportunity for them; they start to share with their network. As you bring on more business partners, they share and build through their networks. It is a lot of people doing a little bit for the greater good of everyone…..building power in networking to create financial freedoms! It just continues to grow as networks are limitless, especially since the internet allows us to connect with others all around the globe.

        Network marketing is multi-level marketing, but in no way a pyramid scheme. It is not a scheme, it only has a pyramid shape. So many say that it means that only those at the top make the money….not true, corporate America is the ultimate Pyramid “scheme” where a lot of people work really hard to make just a few at the top really wealthy. Think about all the companies you know, does the worker stocking, selling, filing, organizing, staffing………. for the company grow their income the harder they work? Maybe they get a raise, but can they truly have the same income earning potential of a senior level management position? Take a moment to think about where you work and how it is set up….is it a pyramid where people at the top prosper?

           The beautiful thing about network marketing is that it is the most fair business model to be created. It is like the democracy of business models where everyone has an equal opportunity. Today and tomorrow it will be known as The Business of the 21st Century. It is a business of relationships, of friendships, of freedoms, growth and future. Tap into your network and join us in realizing……networking is power, power to free, power to truly live, power to change lives, power to grow, power to succeed, power to help others and power to move forward into your dreams! We are looking for those individuals who enjoy networking, enjoy helping others, want a change in their lives to help change other lives for the better. Looking for those who want to not only lead, but share and join together, network together to build something larger than you could ever build alone. I challenge you to look at what network marketing truly is and offers and join us today!

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