Brand Power

Posted on October 31, 2010. Filed under: Business | Tags: , , , , , , , , |

       We all realize that making a brand for a company is critical for it’s future success. We trust brands because they have been suggested by others, we can count on their quality and it is recognized by many.

       Mercedes and BMW have branded themselves as luxury. When you think of a luxury car we immediately think of these names. We know they are quality built and they give us a sense of achievement and success when we see one, drive one and own one. What about other household products such as Lysol, Kleenex, Campbells? We all trust these names and know that they work or are of higher quality than other brands, so we reach for them first. Some brands we reach for because we want others to know that we have “that pair of jeans”, “those shoes”, “that purse”……..the brand has power to make us feel that if we wear it or own it, others will look at us as if we have “arrived” or are successful. This is power!

       People can brand themselves. Look at Oprah for example. Just her name is a brand and it has power. Not only is the Oprah show popular and has a worldwide following, but she has used her branding power to create Magazines and TV shows to boost her following, profits and advertising. Her brand continues to grow in its’ following because people have grown to like her, trust her and know that she offers quality information and products she endorses. Other large names such as Donald Trump have done a great job in branding of themselves. He is similar to Oprah in the fact that all you have to say is “Trump” and people know who you are talking about. His name is synonymous with wealth, success, business, quality and luxury. He has expanded his brand through shows such as “The Apprentice” that have skyrocketed his brand recognition of being a leader in business.

       When looking at Network Marketing opportunities it is important to look at the Brand. Is it a name that others recognize and can remember. Does the name make people feel comfortable about the business and the products offered? If people can’t remember the name of the company, how will they share about it easily…..some of the companies have such obscure names that even if the product captures your attention you forget how to even search for it once you are home to check it out. Also, if you don’t have a recognized brand, it will be harder to sell your products as there is no established trust with the brand name. Also, a brand name that is not established could make potential business builders skeptical about whether to join because many MLM companies close within a few years and then marketers are left scrambling to build new teams under a new company.

        Why set yourself up for failure from the beginning in your networking business. Look carefully at the leadership and brand recognition. It is still a business and will take work on your part, so you want it to stand the test of time and be recognized by others as a quality business with quality products.

         Trump has endorsed Network Marketing for years along with other leaders such as former President Bill Clinton, bestselling author Robert Kiyosaki, Warren Bufffet and many others. They see the power in the business to help everyone involved from products to building incomes. Trump has actually created his own network marketing company called The Trump Network. People recognize that this successful man knows how to make money. He would not attach his name to anything but the best. That includes leadership, products, business tools, compensation and every other facet. He does not rush in to anything and has been working on this for over 7 years trying to find the right products, right leadership, right plan and the right time. If you are going to align yourself with someone in business, Trump Network would be a name that is recognized, trusted for quality, and prepped for success.

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How to start social media marketing: snorkel first, don’t scuba dive!

Posted on October 24, 2010. Filed under: Social Media Marketing | Tags: , , , , , , , |

     We all are familiar with social media. We constantly hear the words facebook, twitter, youtube, blogs and so on. These are places we gather information, check out fun or informative videos, share in others joys and trials, obtain great deals, get updated on news and events – unless you are in a cave somewhere, we are all touched by some form of social media. So how do you get started yourself in utilizing this powerhouse FREE marketing/networking vehicle of social media?

      A wonderful woman I know phrased it like this……” you need to snorkel, before you scuba dive” when it comes to social media. What she meant is just skim the surface of social media sites when you get started. If you scuba dive first you can’t see everything it has to offer because you have went to deep in one area. You  must first jump in the waters and begin your journey into what is “below” by just floating on the surface. Go deeper after you have been looking around at the top for a while because you don’t have such a high risk of drowning while just skimming the top. Social media can be overwhelming and push people to quit or focus in on one area too much when social media marketing encompasses many places, not just focusing on one. You don’t want to just be a blogger, a tweeter, a youtuber………your goal is to dominate social media, to be a social media marketer and ultimately maybe even a guru!

Step 1: Go and purchase your domain names at somewhere reputable such as godaddy.com. I would suggest you start with simply purchasing your name and/or company name first. Don’t let someone else own your name…..this is particularly useful if you have a common name.

Step 2: Go to major social media sites such as youtube, twitter, facebook, linkedin, myspace, etc. and create an account with your name. If you are using a company name you should use the same name throughout to help with Search Engine Optimization. (Obviously you do not have to do this because I did not, but it will help to rank you much higher when a search engine is able to see that the same name is in the vast universe of the internet many times, rather than just once. I always recommend this to my team that is new to using social media tools because it takes less work to become ranked)

Step 3: Go to a site such as ping.fm or hootsuite.com and create an account. Ping is free and hootsuite has free services, but the best services come with a small price tag. These services allow you to post from one location to all of your accounts, saving you time and creating better SEO because once again the search engines are looking for something that comes up more than once.

Step 4: Create a profile for yourself. This is a quick bio of yourself or what you do or what your company offers. This should be the same or similar across the board. This allows people to know that you are real or your company is valid if they see consistency across the board. This means that your picture or logo should also be consistent on each. REMEMBER….YOU ARE CREATING A BRAND! You want people to recognize you or your company with just one photo/image.(If it is a photo of yourself, make it professional looking)

Step 5: Select one, I suggest facebook first(remember that you want low security settings on this account so others can easily view, so don’t put anything on there you wouldn’t want anyone able to see or share…if you need to create a more business geared page away from a possible intimate circle of friends page do so at this time), and begin building up your network. Join groups that interest you, search for friends you know, or people that share your same interest. remember that you can only add around 15 new contacts a day before facebook gets concerned you may just be a computer generated invite service. They will put you on restriction. Also, make sure to include your URLs for twitter, youtube, blog and domains. This gives them validity to search engines and allows people to connect with you elsewhere.

Step 6: Create a landing page website for you or your product. This can easily be done at godaddy’s site called website tonight. It is very simple and can be free with a purchase of a domain(you will have website tonight advertising on a free page, but if you are on a budget, go for it!) Your landing page should contain the same image on social media sites and say the same things as your profile. You can also set up a contact form on the front page for gathering email addresses from future customers/business partners and so on. Make sure to create links to your other social media sites. This also helps you SEO because you are linking your other internet “spaces” on a seperate site.

Step 7: Polish up that youtube account! If you don’t have a video of yourself or product….make one! You can also add videos to your channel from other channels in your favorites. This is important because you need to put the video of yourself on the website landing page. Why? Because google loves videos(they own youtube) and people love videos. Did you know you increase your chances by 400% of someone taking interest in you/your company if you have a video- get a flip video camcorder or borrow one. Just get one up there. People want to see what you have to offer….remember, you are growing trust and relationships via online, people have to feel like they have met you and talked to you.

Step 8: Continue one by one with creating more content within your other social media avenues. But with each one you add, make sure you are still keeping up with the others. This is why ping.fm and hootsuite are so important. You don’t want to use up your whole life just updating! Remember that this is creating a network or web. Everything is connected you can write a blog and then share it on twitter, digg, facebook, orkut and so on. Then when you get a new youtube video you do the same. Give your readers a balance between information and personality of you/your business. They want both.

Step 9: Google and Youtube are your friends when needing to know how to create something. Type in how to upload a video to youtube, how to change background…..how to tweet, etc. It is all there for you! If you truly want to succeed you will learn and find ways to learn, it is all out there for you.

Step 10: Take a deep breath and relax. Tell yourself you can do this. Baby steps, build up one thing at a time. Don’t be afraid to mess up…..it is better to get out there in this social media world, than to just sit back and wish you could have it perfect…you will get better with time….and remember you are just snorkeling first, then dive deep!

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